Eye of the Guide (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, create an account, purchase products, or interact with our services (the “Service”).

By using our website or Service, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Service.

1. Who We Are

Eye of the Guide Ltd
Registered in: United Kingdom
Email: hello@eyeoftheguide.com
Website: www.eyeoftheguide.com

We operate a global marketplace that allows nature guides (“Guide Sellers”) to upload photography and allows customers (“Buyers”) to purchase made-to-order prints through print-on-demand fulfilment partners.

We are the “data controller” for the information we collect, except where noted otherwise.

2. Information We Collect

We collect the following categories of personal data:

A. Information You Provide to Us

• Account information: name, email address, password.
• Order details: billing address, shipping address, payment method (processed securely via third-party payment processors).
• Guide Seller information: profile details, biography, photos you upload, payout details, tax information.
• Communication: emails, messages, customer support requests.
• Marketing preferences: your choices about receiving newsletters or promotional emails.
  
  

B. Information Collected Automatically

When you visit the website, we automatically collect:

• Device information (IP address, browser type, OS)
• Usage data (pages viewed, time on site, links clicked)
• Cookies and similar technologies (see Section 7)
  
  

C. Information From Third Parties

We may receive information from:

• Payment processors (e.g., Stripe, PayPal)
• Print-on-demand partners (order status, shipping info)
• Analytics providers (Google Analytics, etc.)
• Social platforms if you connect through them
  
  

3. How We Use Your Information

We use your information to:

A. Provide and Improve Our Services

• process and fulfil orders
• manage accounts for Buyers and Guide Sellers
• deliver prints through our POD partners
• operate and maintain the website
• provide customer support
  
  

B. Commercial & Operational Purposes

• pay commissions to Guide Sellers
• verify identity and content ownership
• prevent fraud or misuse
• analyse usage and improve user experience
  
  

C. Marketing & Communication

• send order confirmations and shipping updates
• communicate important updates or policy changes
• send promotional emails only if you opt-in (you can unsubscribe anytime)
  
  

D. Legal Compliance

• comply with tax, accounting, AML/CFT, and regulatory requirements
• meet obligations under applicable laws (UK, EU, US, AU)
  
  

4. Sharing Your Information

We share information only when necessary to operate our business.

We may share your data with:

1. Print fulfilment providers (to produce and ship your order)
2. Payment processors (e.g., Stripe)
3. Cloud hosting and service providers (Shopify, email services, data storage)
4. Analytics tools (Google Analytics, heatmapping tools)
5. Professional partners (legal, accounting, fraud-prevention)
6. Law enforcement (when required by law)
   
   

We do not sell your personal information.

5. Guide Sellers – Uploaded Content

If you are a Guide Seller:

• You retain rights to your photos, but grant us rights to display and sell prints.
• Buyers do not receive your personal information except what you choose to display on your profile.
• Your name, profile photo, biography, and images may appear publicly on our website.
  
  

6. International Transfers

We operate globally and may transfer your information outside your home country.

Where data is transferred outside the UK/EU:

• we only use providers with appropriate safeguards (e.g., Standard Contractual Clauses).
  
  

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• remember your preferences
• enable secure login
• measure website performance
• deliver personalised content
  
  

You can control or block cookies through your browser settings, though doing so may affect site functionality.

8. How We Protect Your Data

We use technical and organisational safeguards to protect your information, including:

• encryption
• secure third-party payment systems
• access control
• data minimisation
• regular security reviews
  
  

Despite this, no method of transmission or storage is 100% secure.

9. Your Rights (UK/EU GDPR)

You have the right to:

• access your personal data
• correct inaccurate data
• delete your data (“right to be forgotten”)
• restrict processing
• withdraw marketing consent
• data portability
• lodge a complaint with your data protection authority
  
  

To exercise these rights, contact: hello@eyeoftheguide.com

10. Data Retention

We keep your personal data only as long as necessary for:

• fulfilling orders
• operating your account
• complying with legal, tax, or regulatory obligations
  
  

Guide Sellers’ uploaded content remains stored unless you request deletion or remove it through your account.

11. Children’s Privacy

We do not knowingly collect data from children under 16.
If you believe a child has provided data, contact us immediately to request deletion.

12. Third-Party Links

Our website may link to third-party sites.
We are not responsible for their privacy practices or content.
We encourage you to review their policies before providing personal information.

13. Changes to This Policy

We may update this Privacy Policy occasionally.
Updates will be posted on this page with a new “Last Updated” date.
Your continued use of the Service indicates acceptance of the updated Policy.

14. Contact Us

If you have any questions or requests about this Privacy Policy:

Email: hello@eyeoftheguide.com